Maestría IN BRANDING AND CREATIVE BRAND COMMUNICATION | Virtual

INSCRIPCION Maestrías de Marketing y Publicidad

Descripción del curso

At ESDESIGN, we offer lifelong learning programmes such as the Master’s in Branding and Creative Brand Communication, which will help you enhance a brand’s corporate identity through marketing. For example, by understanding how each social media platform works and the audience a brand has, it will be present on one platform or another, and in a specific way.

Professionals in design, marketing, communication, advertising, public relations and other disciplines in the sector will learn to act as a brand from the consumer’s perspective, taking into account the context that surrounds them.

Why study the Master’s in Branding, Creativity and Brand Communication?

- Focus on branding. Creation of meaningful brand experiences and development of emotional connections with audiences.
- Additional workshops and masterclasses included, such as Anatomy of a Brief.
- Programme focused on understanding consumer behaviour, cultural context and emerging social trends.
- Faculty composed of active industry professionals working with leading agencies and global brands, bringing real-world knowledge into the classroom.

Duración del curso

12 months - 60 ECTS

Especializaciones

1. Welcome Plan
Our exclusive Welcome Plan brings together disciplines, offering a range of workshops and Adobe open classrooms specifically designed for each level, helping you integrate and strengthen your professional network from day one.

2. Call to Talent
Students whose work achieves the highest grades upon completion will be selected to receive mentoring, scholarships, and to present their projects in prestigious competitions.

3. Personalised Support
Guided learning, mentoring and continuous feedback provided by industry professionals who help develop your talent.

4. Immersive and Experiential Experience
Connect with our community, take part in key industry events, and engage in activities and challenges.

Titulaciones

Upon successful completion of the programme and after completing the required administrative procedures, you will receive the ESDESIGN Master’s Degree. In addition, you will have the possibility of obtaining a Lifelong Learning Master’s Degree from the Universidad Internacional de Valencia, provided that you meet the academic, documentation, payment and administrative requirements established by the institution.

To obtain this qualification, you must hold a prior university degree (Bachelor’s Degree, Engineering Degree or equivalent). In exceptional cases, if you do not hold such a degree but can demonstrate relevant professional experience in the field and have successfully passed the Master’s assessments, you will be awarded a Certificate from the Universidad Internacional de Valencia (VIU).

Salidas Profesionales

Our Master¿s in Branding, Creativity and Brand Communication has helped our ESDESIGNERS boost their professional careers:

- 47% of our students have improved their professional position.
- 53% of our ESDESIGNERS have strengthened their knowledge.
- 55% have developed new projects, products, lines of action and/or strategies.
- 37% have improved their salary.

Thanks to our program, students learn to use creativity as a tool to build brand storytelling, shape visual identity, and create lasting emotional connections. This allows them to develop professionally in:

- Creative departments in advertising agencies
- Marketing and communication departments in companies
- Graphic design and corporate identity studios media agencies
- Strategic planning departments in agencies or for advertisers
- Account management departments in advertising agencies
- Freelancers, entrepreneurs, and startups

Requisitos

Who is the Master’s in Branding, Creativity and Brand Communication for?
Our Master’s in Branding, Creativity and Brand Communication is aimed at students who want to develop their creativity and brand strategy for specific markets.
The study program at our higher education school will allow you to integrate technology into the dialogue between consumers and brands.
Our approach to branding education understands creativity as a skill rather than a specialization. Students of the advertising design and brand communication program will be able to identify trends, understand marketing concepts and language, and master social media.
Graduates of the lifelong learning program in Branding, Creativity and Brand Communication at ESDESIGN are professionals capable of generating a positive impact for brands, effectively communicating their identity through strategic brand development.
Entry Profile
The Master’s in Branding, Creativity and Brand Communication is aimed at individuals interested in advertising and brand communication, or those who wish to update their knowledge in digital environments and new consumer behaviors. The typical student profile includes:
- Graduates in Design, Communication, Advertising, Audiovisual Communication, or Marketing
- Professionals with proven experience in design, advertising, or corporate communication departments
- Creative directors and strategic planners
- Professional experience: 2–3 years
- International background

La institución

En ESDESIGN creemos en el valor del diseño para la vida real, realizable y aplicable a las necesidades de la sociedad. Por eso, somos la primera escuela online de diseño, un punto de unión en el que no importan ni los kilómetros, ni los días, ni las horas. No tenemos puertas, y ofrecemos mil ventanas al mundo, para conectar el impulso personal con el compromiso global y social.

Con una metodología 100% online propia, realizamos un mix entre videoconferencias en directo, cápsulas formativas y proyectos colaborativos que te enseñarán que la mejor
manera de aprender es hacer. Nuestro modelo pedagógico se basa en el ¿lejos pero cerca¿ para que siempre te sientas acompañado a través de 3 figuras claves que te acompañarán durante el máster: el Program Manager, tu guía en esta aventura, el profesorado de la asignatura, tus referentes en el aula y el Director o Directora de programa, el máximo responsable de la parte académica.

En ESDESIGN unimos a profesionales, alumn@s, tendencias y culturas tan diferentes para aportar una visión 360º del mundo del diseño.

Asimismo, en ESDESIGN formamos parte de Planeta Formación y Universidades, la red internacional de educación superior de Grupo Planeta. Cuenta con veintidós instituciones
educativas en España, Andorra, Francia, Italia, Norte de África, Estados Unidos y Colombia. Cada año más de 100.000 estudiantes procedentes de 114 nacionalidades distintas, se
forman a través de sus escuelas de negocios, universidades, escuelas superiores especializadas y centros de formación profesional.